At Finca San Pedro, Jose and Pepe prioritize meticulous farming methods that protect biodiversity and nurture the soil. Situated in Loja’s dry, rocky terrain with intense sun exposure, their Mejorado variety develops complex flavours naturally. Cherries are gently depulped, washed, and dried methodically on raised beds, a straightforward approach highlighting the terroir’s purity.

The farm actively preserves biodiversity through reforestation and ecological conservation, protecting hundreds of acres untouched to ensure ecosystem stability. Jose emphasizes fair, supportive working conditions, ensuring the farm’s workers earn nearly three times the regional average wage. Happiness and harmony among the team, he believes, translate directly into the quality of their beans.In specialty coffee, “sustainability” can feel like an over-used buzzword - but at Finca Soledad and Finca San Pedro it’sfor real, lived every day rather than marketed. Jose and Pepe’s philosophy directly benefits their community and local environment. Beyond fair wages and supportive work environments, Jose actively engages in educational outreach, teaching rural Ecuadorian youth about the rewarding potential of sustainable coffee farming. His commitment extends beyond economic gain, aiming to inspire younger generations and secure coffee farming's future. By protecting critical cloud forest biodiversity, they also maintain habitats vital for countless species.