In the food and drink industry, corporate growth and transparency are typically not aligned. As companies expand, they often become less transparent in their practices. We, however, see this misalignment as an opportunity to address a problem and fill a gap in the market. Our approach is to prioritise sustainability and transparency, aiming to build a more informed, connected, and trusting community.
At Glass, we’re committed to building a more sustainable future by fostering meaningful connections between farmers and customers.
Our goal is to shed light on and champion the work of farmers who are often invisible to most people. We believe that the key to achieving our vision ultimately lies in connecting customers to farmers and developing technology that can authenticate the ethical statements we make and the data we share.
Despite the potential benefits of blockchain solutions, several have failed to address the key issue of veracity, with many unable to provide accurate and trustworthy data. Our company is devoted to investigating the potential of blockchain solutions for supply chain traceability and transparency, while consistently assessing new technologies and solutions that generate shared value.
At present, customers must depend on the central authority of companies for trust, but we foresee a world where they are not confined to merely accepting a company's "word of honour." We maintain that verification should be straight forward and available to everyone.
To advance our vision, we have commenced studying and developing features that align with our business model. This involves establishing an interconnected community where customers can verify data at the point of sale and even tip the farmers responsible for their preferred products, regardless of their geographical location (cross-border tipping).
Our goal is to establish a new industry standard for supply chain traceability, transparency, and corporate ethics, and to demonstrate that blockchain technology can be a valuable tool for creating a more sustainable and ethical food and beverage industry. By prioritising transparency and traceability, we hope to empower consumers to make more informed decisions and promote sustainability and social responsibility throughout the industry.
